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Over time, you will find that sharing knowledge is a great way to learn new things about SEO and, at the same time, help other people, which is a highly rewarding experience. Google Keyword Planner (Free) – The Google keyword tool is a free keyword research tool offered by Google. You can use it to find out what search terms people type in Google’s search box. Before even thinking about SEO, the first step you need to take is to familiarize yourself with how search engines work.
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Digital Marketing
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Organizations across industries rely on organic search to attract customers, creating a steady demand for SEO experts. Competitive salaries, flexible work models (in-house, agency or freelance), and clear progression paths (from junior analyst to head of SEO) make it an attractive long-term field. As of January 2025, Google accounted for 78.83% of the global desktop search engine market share. This reinforces that high rankings there capture the vast majority of online queries.
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